Category: Twitter

I was an early adopter of Twitter. I signed up only a year after it launched, which seems like an eternity now, but social media as a thing was still in its infancy. In fact, here in Lethbridge, there was only a handful of people using it, and we used it more as a chatroom… Continue reading Why Twitter needs more than just a like button

I manage several social media accounts for businesses throughout Western Canada. I manage properties in Facebook, Twitter, Google+, and Pinterest. The accounts I manage have a combined followership of over 70,000. This means, I have a lot to do every day. There are people to follow, comments to respond to, and content to retweet. When I… Continue reading Supercharge Twitter engagement in just 30 minutes a day

This morning, while managing a client’s Twitter account, I noticed it had passed 9,000 followers. I’ve managed this client’s Twitter account for over 3 years, and when I took it over, it had under 100 followers. That means their Twitter followers have increased 9,300% during these 3 years. When I grow my clients’ followers, I focus on organic growth. It’s… Continue reading How I increased my client’s Twitter followers 9,300% in 3 years

While engagement through social media posts is the foundation of social media success, there’s another tool that shouldn’t be overlooked: your profile. Every time you retweet, like, or comment on something, you leave behind the potential for at least one person to click on your profile. Having a profile that appeals to them is key… Continue reading Every perfect Twitter profile should have these 4 things

From time to time, you’ll see people note when they’ve passed a milestone of followers on their social media account. In fact, a YouTuber I subscribe to published a video yesterday pointing out (quite excitedly, I might add) that she’d passed 1 million subscribers. Followers are an important part of succeeding on social media, but… Continue reading 3 super easy tricks anyone can use to increase Twitter engagement

I still see too many companies on Twitter focusing far too much on trying to sell their products and services and far too little on engaging with potential customers. People on social media expect companies on there to market their products and services, but they also expect that it’s not all those companies will do.… Continue reading 13 quick ways to engage with people on Twitter

This is the fifth and final post in a series on how to succeed on Twitter. Before you create a Twitter account for your company, there’s something you need to know: don’t talk about just yourself. Because Twitter’s full of conversations, there are many potential marketing opportunities. With a little bit of know how, a… Continue reading The key to success on Twitter: don’t talk about just you

This is the fourth post in a series on how to succeed on Twitter. Before you create a Twitter account for your company, there’s something you need to know: you must follow join the conversations. Because Twitter’s full of conversations, there are many potential marketing opportunities. With a little bit of know how, a little bit of… Continue reading The key to success on Twitter: join the conversation