Category: Twitter

Last week, while managing a client’s Twitter account, I noticed it had passed 20,000 followers. I’ve managed this client’s Twitter account for over about 4 years, and when I took it over, it had under 100 followers. That means their Twitter followers have increased 20,519% during these 4 years. When I grow my clients’ followers, I focus on organic growth. It’s… Continue reading How I helped my client reach 20,000 Twitter followers in 4 years

I was meeting with a prospective client recently, and she asked me what “RT” meant in reference to Twitter. It prompted the idea to create a post on common abbreviations used on Twitter. Because Twitter limits tweets to 140 characters, abbreviations are common in the service. Here are some common abbreviations and what they mean.

It seems like every company is joining Twitter these days. I can’t blame them; it’s a great tool for engaging with people. If you’re thinking about jumping on the Twitter train, however, here are 5 reasons you should think twice about making the jump.

About a year and a half ago, I went through a phase where I wanted lots of Twitter followers immediately. The methods I was using were bringing me results, but it was slow. Plus, I didn’t feel I had the time I needed to build my account properly. So, I bought 10,000 Twitter followers. I… Continue reading I bought 10,000 Twitter followers. Here’s why you shouldn’t.

Last week, I hit a new record on Twitter: nearly 90,000 impressions in one day. On 18 March 2015, my tweets for the day were seen by 87,908 people. Together with the 2 days following, my tweets garnered nearly 250,000 impressions, and an average of over 79,000 impressions per day. My previous record was under 20,000 impressions. The… Continue reading 6 steps I used to hit 90,000 Twitter impressions in one day

This past weekend marked 2 years since I quit my job and started working on Hot Pepper Communications full-time. This weekend also marked my passing 10,000 followers on Twitter, a far cry from the 50 I had when I converted my side business into a full-time business. Growing my follower count by 10,000 in 2… Continue reading 10 secrets to getting 10,000 Twitter followers for free

Last week, I debuted #hpcsmchat, a Twitter-based chat where we discuss social media issues. The inaugural chat focused on the evolution of Twitter’s like button (formerly known as the favourite button) becoming a primary means of engagement. In the 8 years I’ve been on Twitter, I’ve noticed a lot of changes. Hashtags didn’t exist when I signed… Continue reading Liking is a horrible way to engage on Twitter. Here’s why.

As I see new Twitter accounts pop up and new people trying to engage with others as a way to build followers, there’s one thing I notice too many people doing that they shouldn’t: retweeting too much. Retweeting is important. In fact, I devoted an entire article to the practice. But it’s not the only… Continue reading Just retweeting is lazy engagement. Here are 4 other options.

If there is only one thing to remember about how to find success on Twitter, it can be summed up in one word: karma. On Twitter­—or any social media platform—what goes around, comes around. Scratch their back, and they’ll scratch yours.