When trying to create an effective social media account, it’s important to find a balance between providing valuable content for your customers and providing content to drive sales. For my customers, I follow what I call the 20–80 rule.
Category: Social media
Facebook users using Reactions in diverse ways
As I’m sure you’ve noticed by now, Facebook replaced their like button with Reactions, a set of 6 emojis that allow users to more flexibility in how they react to posts their friends share. You’re probably familiar with the icons, so I won’t go into what each of them are. What I do want to… Continue reading Facebook users using Reactions in diverse ways
Hot Pepper Hot Picks: 6 May 2016
Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.
How to find relevant content for your social media account
Earlier this week, a potential client asked me how I know what’s relevant when I’m curating content for clients. The short answer is I know what is relevant through 10 years of experience managing dozens of accounts across multiple industries. I currently manage accounts totalling a combined followership of over 120,000. :)
Why you must post frequently on Facebook to engage followers
I’ve been in discussions this week with a potential client in Edmonton regarding my taking over management of their Facebook page and Twitter account. They have been unhappy with the service provided by their current social media management company and hoped I could provide better service.
Hot Pepper Hot Picks: 22 April 2016
Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.
What can you do when someone retweets you?
One of the great things about social media is that it’s social: people have conversations, they reciprocate, and they interact. Things you couldn’t do with traditional media. A favourite social media platform of mine is Twitter, and over the last 9 years, I’ve learned a few tricks to help me improve my Twitter engagement. The… Continue reading What can you do when someone retweets you?
Hot Pepper Hot Picks: 15 April 2016
Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.
Don’t block your Facebook friend; turn off notifications instead
Ever get inundated by notifications from a post your friend posted on Facebook? Last week, something I posted on my personal Facebook profile took off. In fact, it was my most popular post in nearly 10 years. It received nearly 220 reactions and about 280 comments. I posted it shortly before going to bed, and… Continue reading Don’t block your Facebook friend; turn off notifications instead
Hot Pepper Hot Picks: 8 April 2016
Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.