Category: Social media

This months marks 5 years since I started Hot Pepper Communications. When I put it together, it was just a side business while I went back to school to finish my degree, and when I took on a gig with a local company as their in-house communications specialist, the business took a bit of a… Continue reading Send personalized congratulations on LinkedIn, not one-click ones

Last year, a local company hired me to manage their Facebook page. I came on for about a three-month period, boosting their post reach and their total followers. Here is a graph showing their post reach for all of 2015. It’s quite clear when I came on and the period when I managed it. Also,… Continue reading Why it’s important to keep engaging on social media

About a year ago, a client (which happens to be a small business) informed me that they needed to reallocate some of their marketing funding away from social media and toward a Google Adwords campaign. They didn’t cancel our contract, but the amount of work I did for them dropped. I thought that this would… Continue reading 3 things that happen when you reduce your social media efforts

I have nearly 1200 contacts on LinkedIn. Recently, I was asked to contact some connections in a specific industry, but didn’t want to wade through all 1200 of them. I found a quick and easy way to filter LinkedIn contacts by industry. Here’s how.