Organic growth: why it’s best for your company’s social media

As a social media manager, I specialize in building followers for my clients organically. While I’m happy to manage social media ad campaigns to increase followers and engagement, I never recommend them. In my experience, ad campaigns result in short-term growth only. Organic growth is basically building followers and engagement over time through content curation, content… Continue reading Organic growth: why it’s best for your company’s social media

3 things I did to increase my client’s Facebook reach 6200%

Last year, a local firm hired me to manage their company Facebook page. Here is what their performance looked like for the 2 months prior to my taking it over. As you can see, their posts were going nowhere. They had several days where none of their content reached even one person on Facebook, and… Continue reading 3 things I did to increase my client’s Facebook reach 6200%

Hot Pepper Highlights: 15 August 2014

Here are the links I shared this week that people liked the most: You Should Be Aware Of These 10 Effects Of Social Media On You Kn- Words in English Subject-Complement Agreement Email Subject 7 words that keep confusing the Internet: reader edition Canadian Style Tip #4: Spacing for obliques Which one is your favourite?

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