Introducing my Diablo social media management package

When I launched Hot Pepper Communications three years ago, I knew that I wanted to focus on my strongest skills: writing, editing, and social media management. When I turned it into my full-time job last year, I released specific pricing structures for the social media management options I offered. The two modules—as I called them—were called… Continue reading Introducing my Diablo social media management package

I doubled my client’s Google+ followers by ignoring my own advice

In June, I wrote an article outlining how I had quadrupled the number of followers of one of my social media clients. While reviewing their page stats, I realized that their follower count has since doubled. That’s right, I just doubled my client’s Google+ followers in just 3 months.

5 reasons why reciprocation is key to social media success

If you want to increase engagement with your social media followers, there are two fundamental things you must do: increase followers and reciprocate. I’ve already talked about increasing followers, so I want to focus on reciprocation today. Reciprocating is basically doing to others what they do to you. For example, if someone retweets something you… Continue reading 5 reasons why reciprocation is key to social media success

You better be using this Twitter feature if you follow many people

Did you know that Twitter has had a key feature for over 5 years now that is crucial for managing a content stream populated by large numbers of followed users? Did you also know that few people know about—let alone use—this feature? So what is this critical feature? Lists. The problem with following thousands of… Continue reading You better be using this Twitter feature if you follow many people

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