Proof that hard work increases social media engagement

If you’ve followed this blog for a significant amount of time, you’ll know that I’m big on organic growth. In fact, it’s what I specialize in. Some people don’t agree with me. They want quick, explosive growth, and they think they can get it through ads. That can be effective if all you’re interested in… Continue reading Proof that hard work increases social media engagement

Why social media is killing traditional media

Until relatively recently, when one heard the term “the media”, one interpreted that to refer to things like radio, television, and print (specifically newspapers and magazines). The term was more narrowly interpreted, as well, as news agencies working in those media. Traditionally, the role of “the media” was to distribute information. Processes existed for receiving,… Continue reading Why social media is killing traditional media

Supercharge Twitter engagement in just 30 minutes a day

I manage several social media accounts for businesses throughout Western Canada. I manage properties in Facebook, Twitter, Google+, and Pinterest. The accounts I manage have a combined followership of over 70,000. This means, I have a lot to do every day. There are people to follow, comments to respond to, and content to retweet. When I… Continue reading Supercharge Twitter engagement in just 30 minutes a day

In 16 months, I raised this client’s Facebook reach 357%

Earlier this month, a client of mine—for whom I had been managing their company Facebook page—contacted me to let me know that they had hired a full-service marketing agency. Social media management was part of the comprehensive marketing package the firm sold them, so they wouldn’t need my services anymore. I was putting together an… Continue reading In 16 months, I raised this client’s Facebook reach 357%