Just retweeting is lazy engagement. Here are 4 other options.

As I see new Twitter accounts pop up and new people trying to engage with others as a way to build followers, there’s one thing I notice too many people doing that they shouldn’t: retweeting too much. Retweeting is important. In fact, I devoted an entire article to the practice. But it’s not the only… Continue reading Just retweeting is lazy engagement. Here are 4 other options.

Family Centre Workshop Resources

Here is a list of resources that I mentioned or discussed during the “How to start and succeed on social media” workshop hosted by Family Centre in February 2015.

Success on Twitter comes down to one word: karma

If there is only one thing to remember about how to find success on Twitter, it can be summed up in one word: karma. On Twitter­—or any social media platform—what goes around, comes around. Scratch their back, and they’ll scratch yours.

How to properly apologize on social media

Once you’ve been in business long enough and have amassed a significant customer base, eventually something you do will offend someone. Their reactions may even be justified. They may even take to social media to complain about your actions. If that happens, address it immediately; never ignore it. When it comes to dealing with negative feedback,… Continue reading How to properly apologize on social media