How I made a blog my client’s largest traffic referrer

This summer, one of the executives at a company that’s been a client of mine for several years questioned the wisdom in having a company blog. He thought it was driving very little traffic to the main website and that it was receiving few visits itself. I hopped onto Google Analytics, and I discovered a… Continue reading How I made a blog my client’s largest traffic referrer

Hot Pepper Hot Picks: 9 October 2015

Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.

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Categorised as Hot Picks

A 3-minute primer on the revamped Facebook Notes

Long neglected by both Facebook and its users, Facebook Notes recently received an upgrade to make it more competitive in the publishing sphere. With a redesign, improved photo editing tools, and better text formatting options, it pits itself against publishing powerhouses like Blogger, WordPress, and Tumblr. Watch this short, 3-minute run through of the revamped… Continue reading A 3-minute primer on the revamped Facebook Notes

True social media success requires patience and hard work

Earlier this month, while managing a client’s Twitter account, I noticed it had passed 20,000 followers. I’ve managed this client’s Twitter account for over about 4 years, and when I took it over, it had under 100 followers. That means their Twitter followers had increased 20,519% during these 4 years. (They’ve since passed 21,000 followers.) Why I focus on organic growth… Continue reading True social media success requires patience and hard work

Hot Pepper Hot Picks: 25 September 2015

Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.

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Categorised as Hot Picks

Hot Pepper Hot Picks: 18 September 2015

Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.

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Categorised as Hot Picks

How I helped my client reach 20,000 Twitter followers in 4 years

Last week, while managing a client’s Twitter account, I noticed it had passed 20,000 followers. I’ve managed this client’s Twitter account for over about 4 years, and when I took it over, it had under 100 followers. That means their Twitter followers have increased 20,519% during these 4 years. When I grow my clients’ followers, I focus on organic growth. It’s… Continue reading How I helped my client reach 20,000 Twitter followers in 4 years

Hot Pepper Hot Picks: 11 September 2015

Here are the 20 most popular (listed from most popular to least) social media and writing articles I shared this week, based on the number of likes, comments, and reshares they received.

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Categorised as Hot Picks

4 great places to find great content to share

Content curation is a critical component of a successful social media account. You want to find content posted by others but that’s related to the industries you’re targeting. This’ll provide you with a fresh source of content, and it encourages others to follow you. The hardest part of curating content is locating the sources. Luckily, once… Continue reading 4 great places to find great content to share