Category: Facebook

Every so often, I get a friend request from a business. Facebook created Pages specifically as a way for businesses to connect with people, so there’s no reason to have to set up a personal profile for your business. If you haven’t set up a profile for your business, check out my post on how… Continue reading How to turn your Facebook profile into a business page & 20 reasons why you should

Have you ever seen a friend of yours interact with someone else’s content on Facebook and wished you could see that person’s content on your own News Feed? Luckily, there’s a way: follow them. And you can follow them without being friends. Following people is easy, and it requires only one click.

One of the great benefits of Facebook is being able to keep tabs on what your friends and family are up to. This is particularly helpful if you are separated by long distances and see each other infrequently. When I graduated from high school nearly 25 years ago, no one had email and certainly social… Continue reading How to remove a friend’s Facebook posts without removing your friend

Did you know that you can link to your Facebook friends in a comment or post by just their first names? All you have to do is type out their name, select the person from the drop down list, then backspace over the last name. Simple as that. P.S. It works in LinkedIn, too.

We’ve all done it. A friend posts something funny, cool, or informative to Facebook, and to acknowledge the funniness, coolness, or informativeness, we clicked the ubiquitous “like” link. (Or the fave button on Twitter, the +1 on Google+, or the heart on Pinterest or Instagram.) I’m not here to say it’s bad to click “like”,… Continue reading Why you should think twice before clicking “Like” on Facebook

You’ve likely seen blog posts, social media content, or infographics recommending when the best times are to share on social media. The problem with these is that they are often general and may not apply to your company or even your industry. In this tutorial video, I take you through Facebook Insights to see which… Continue reading How to use Insights to find the best time to share on Facebook

Earlier this month, a client of mine—for whom I had been managing their company Facebook page—contacted me to let me know that they had hired a full-service marketing agency. Social media management was part of the comprehensive marketing package the firm sold them, so they wouldn’t need my services anymore. I was putting together an… Continue reading In 16 months, I raised this client’s Facebook reach 357%