To avoid the latter, we must understand some key insights about the social media platform you’re using. Twitter, for example, lets you set a username and enables the use of hashtags. Then, like other social media platforms, followers can like, share, and comment. After the mechanics, you also need to figure out what your Twitter voice is: your personality, what you share, and more.
Want to learn about maximizing the reach of Twitter for live tweeting? Use this graphic from Salesforce: