While engagement through social media posts is the foundation of social media success, there’s another tool that shouldn’t be overlooked: your profile.
Every time you retweet, like, or comment on something, you leave behind the potential for at least one person to click on your profile. Having a profile that appeals to them is key to convincing them to follow you or like your page.
Here are 4 things you must not overlook in setting up an optimized profile. It’s specific to Twitter, but many of the points can apply to other social media accounts.
1. Upload a profile picture
If you don’t upload a profile picture, Twitter provides a generic image by default, something like this:
The profile picture is the perfect opportunity to show people who you are. It can humanize your account and help your followers connect with you. Where possible, try to use a photo of a real person, a professional one, but it’s perfectly fine to use company logos or mascots, too, if they’re well recognized.
While we’re on the topic, don’t forget to upload a cover image. If you’re looking for some inspiration, check out Quertime’s post showcasing 36 creative Twitter cover images. Also, check out Canva’s cool Twitter cover image tool; it makes it super easy to make your own image.
2. Choose a short username
If you can, try to use a short username. The Twitter concept revolves around a 140-character limit for each tweet, which encourages succinct writing. Having a short username means it will be easier for people to reply to you or quote you without having to go over the 140 character limit.
Besides, your username has to be 15 characters or fewer anyhow. Same goes for your Twitter handle (or display name), so choose wisely.
3. Write a compelling bio
Arguably, the part of your profile most likely to convince people to follow you is your bio. This needs to tell people who you are, what you stand for, and what they can expect from your tweets.
A popular convention is to complete this phrase: I tweet about ____________. Fill in the blank with the topics you plan to discuss.
Try to incorporate popular search terms into your bio. This will increase your chances of showing up when people search for those topics.
4. Include a link
Twitter gives you space to include a link to your website, so take advantage of it. Oh, and you don’t need to even worry about including the “www.”; Twitter automatically truncates the URL anyhow. As your account grows in popularity, this link could drive more traffic to your website.
A good Twitter profile can’t make up for a lack of providing engaging content or interacting with others, but combining all three can help make you a Twitter master.
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