I’ve been in business full-time for over a year, and in that time I have had dozens of social media clients. This has allowed me to notice 4 themes between them all regarding why they have me manage their accounts in the first place.
1. They’re too busy
Several of my clients are often too busy to manage their own social media accounts. They’d rather devote time to the core activities of their business, which makes a lot of sense.
2. They have no idea what they’re doing
For clients who do have time, many of them don’t have the experience needed to run social media accounts effectively.
3. They want to save money
If someone doesn’t have time to manage a company social media account or doesn’t know how, she or he has two options: hire someone or contract it out. Hiring me to manage their social media accounts for a few hours a month is cheaper than hiring a full-time employee to manage it for 200 hours per month.
4. They want a professional
One of the downsides of hiring someone internally, is that often few have social media management experience. Having a personal Facebook profile where you share photos of your vacation, spring break, or club hopping is not the same as understanding how to build engagement for a business.
Do you hire out your social media needs? If so, why?
