People frequently ask me what type of clients I have. To be honest, it varies. I have clients from all sorts of industries and who have different requirements. I’ve noticed one thing though that many have in common.
They don’t have enough time.
This is especially true with social media management. Virtually all my clients who have come to me with social media needs have told me that they know how important social media is, but that they don’t have the time to manage it themselves.
Doing social media right takes time. If you want to do a good job with it, you can’t do it in just a few minutes each day (or even a few minutes each week), particularly if you have little experience running a social media account.
Do you find yourself in the same boat? Do you realize the importance of social media but don’t have the time to devote to doing it right? Consider hiring a social media manager.
I bring ample social media experience to the table. I have been managing social media accounts for 8 years, and I manage business accounts that have a combined followership of over 16,000. Plus I can manage your account in less time than it would take for you to do it yourself.
I specialize in organic growth, building followers and engagement over time through content curation, content creation, and participating in conversations. Organic growth takes longer (compared to paid followers, for example), but it results in higher quality followers who are more engaged.
Take a look at the reach results of a client’s Facebook page over the past year.
I took over their Facebook page about mid June, which you can see clearly. You’ll probably notice all those spikes; they simply represent popular content. What I wanted to point out those is the last three months or so.
What you can see in the graph between mid-February and today is that the baseline is starting to rise. There’s a lot more orange at the base of those spikes and dips, which tells us that the base reach is increasing.
This is typical of organic reach. It’s a slow growth, but once it picks up momentum, you can see the difference in interactions.
I met with this client last week regarding the performance of their Facebook page, and they had noticed an increase in comments and likes recently. When I showed them this chart (and some others), they were pleased that things have been improving.
Have you run out of time to manage your social media accounts? Are you interested in organic growth in reach, engagement, and followership? Contact me today to discuss how I can help you with all of this.
