Despite being in place for over 6 years, some businesses still aren’t using Facebook Pages, opting instead to create separate Facebook accounts for their business.
Here are 20 reasons you should switch to a Facebook page:
- More than one person can manage the page
- Your page managers don’t need to remember a password
- Analytics
- You can have more than 5,000 “friends” (or likes if you will)
- Facebook tabs
- Facebook offers
- Advertise your posts
- Assign various admin roles, limiting capabilities
- Schedule your posts
- It’s illegal (well, okay, against Facebook’s TOS)
- Install apps
- Customers can check in on Facebook when they visit your location
- Customers using the mobile app can phone you directly through Facebook
- Search engine results
- People don’t have to be a friend to tag your page in their updates and photos
- People won’t take your social media efforts seriously
- Your content is more shareable
- You can’t use Facebook like buttons on your website
- Access to Graph Search traffic
- Customers don’t need to wait for you to approve their friend request.
As you can see, having a Facebook page is a much better strategy in the long run. Be sure to check out our post on how to convert your Facebook profile into a business page.