20 reasons your business should scrap its personal profile and switch to a Facebook page

Despite being in place for over 6 years, some businesses still aren’t using Facebook Pages, opting instead to create separate Facebook accounts for their business.

Here are 20 reasons you should switch to a Facebook page:

1. More than one person can manage the page
2. Your page managers don’t need to remember a password
3. Analytics
4. You can have more than 5,000 “friends” (or likes if you will)
5. Facebook tabs
6. Facebook offers
7. Advertise your posts
8. Assign various admin roles, limiting capabilities
9. Schedule your posts
10. It’s illegal (well, okay, against Facebook’s TOS)
11. Install apps
12. Customers can check in on Facebook when they visit your location
13. Customers using the mobile app can phone you directly through Facebook
14. Search engine results
15. People don’t have to be a friend to tag your page in their updates and photos
16. People won’t take your social media efforts seriously
17. Your content is more shareable
18. You can’t use Facebook like buttons on your website
19. Access to Graph Search traffic
20. Customers don’t need to wait for you to approve their friend request.

As you can see, having a Facebook page is a much better strategy in the long run. Be sure to check out our post on how to convert your Facebook profile into a business page.