JPG Logos

Can someone explain to me why the heck so many people ask for and/or save logos in JPG (JPEG) format? It makes absolutely no sense to me to use a file format with a lossy compression for saving logos. What’s wrong with EPS, GIF, PNG or even TIFF?

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Categorised as Logos

By Kim Siever

I am a copywriter and copyeditor. I blog on writing and social media tips mostly, but I sometimes throw in my thoughts about running a small business. Follow me on Twitter at @hotpepper.

5 comments

  1. What application would you use to open an EPS? I prefer using PNG or TIFF as working formats (unless I need to keep the multiple layers or components of the file which then would require the application’s native format such as PSD or CDR or whatever).

  3. JPG is a web compatable format. Ideal for real images (photos) Gif has limited palettes and so can have a very reduced file size, it is ideal for logotypes (flat color, limited to 256 colors total). The other file formats that you mention are cmyk derived and inappropriate for web use (read primarily, there are exceptions and I know some one will want to point them out.)

    Commercial work is always done in tif or eps unless the user is an amataur. Exceptions are that the eps file format can use jpeg compression that is quite lossless in effect.

    A lot of people get confused by jpg (file format) and jpeg which is a compression formula.

    Hope that this helps

  4. Argggh! Another JPG logo was sent to me today. When will this madness stop?

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